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Cowbell Evaporated Milk takes Creamy Fountain on a Road Show
As part of efforts to improve its awareness, elicit trial among consumers and improve availability in neighbourhood outlets, Cowbell Evaporated milk took its Creamy Fountain experience to its teeming consumers across Nigeria in the “Cowbell Evap Road Show” activation.
The activation had touchpoints in traffic prone areas, supermarkets and highly populated neighbourhoods. Highlights of the event included educating consumers on brand benefits, picture sessions with consumers and tagging Cowbell milk social handles for rewards, retail sales drives, and free samples of Cowbell milk powder and Evaporated Milk.
The activation train visited nine states across the country and lots of consumers experienced the rich, creamy taste of Cowbell Evaporated milk.