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Promasidor Nigeria Launches the Cowbell Football Academy

Promasidor Nigeria Limited has launched the Cowbell Football Academy, the brainchild of Multisports Services & Entertainment Limited.

During the official launch of the Academy, Chief Keith Richards, MD Promasidor Nigeria, affirmed the company's commitment to nation building and development through sports, which is one of its core corporate social responsibilities; Cowbell Milk is also the Official Milk of the Nigerian Olympics Team to the 2012 Olympic Games in the United Kingdom.

“Nigeria is blessed with teeming youth with amazing sports talent seeking to fulfil their dreams and make our Nation proud. For this reason, we have decided to help their dreams thrive through the Cowbell Football Academy in partnership with Multisport Services & Entertainment, under the watchful eyes of Nigeria's own Sports maverick, Dudu Orumen. The Academy is equipped with seasoned and passionate football trainers and it is open to children with the necessary passion and commitment to the sport they love. The Cowbell Football Academy is ready and we are sure the young football stars will soon begin to shine,” Richards noted.

The Cowbell Football Academy is committed to preparing young footballers, between ages 3 – 18 years, to shine as stars in the future. It's a result of diligent scouting and years of rigorous work to forge a team

that played together as a unit and did the nation and our continent proud. Promasidor Nigeria has continued to inspire young people and support sports annually in different capacities across the country, from schools inter-house sports, the annual Animal Games for primary schools, the Try Rugby camp for kids, the National Youth Service Corps (NYSC) volleyball tournament and the annual ParaSoccer Tournament for the physically challenged.

Speaking on Promasidor's involvement in the project, Mr. Dudu Orumen, managing director of Multisports Service & Entertainment Limited said the financial demand of a project like this “far exceeds my pocket”. “The first four and a half years, I was groaning trying to get it going. More importantly, I saw to it that companies like Promasidor, whose brands are for kids, would buy into it. And yes, after convincing the management of the viability of the project, they finally bought into it.”

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